Here’s your ICA (and what it is)
Note: Some of the links below are affiliate links, meaning (at no additional cost to you) I will earn a small commission should you click through and make a purchase following one of my recommendations.
We can talk about social media, marketing, sales (…) all day long, but if your audience doesn’t trust you, they won’t work.
The best way to build trust is to serve your audience with what they need, consistently. You can only give them what they need by knowing exactly who you are speaking to.
Your ideal customer avatar is a person / client / customer that is a best-case scenario for your business.
Maybe it’s someone who loves your art, your soaps, your coffee, a regular who consistently returns or your biggest fan who speaks well of your business within their community, or all three.
Choosing your Ideal Client is the key and foundation to your business growth. I’ll give you an example that illustrates how having your ICA in mind changes they way you engage and speak to them on social media.
If you’re a fitness instructor who’s ideal client is a 20-year old woman living in Dublin, you would most likely create content on TikTok and reels on Instagram, using short, fun, punchy captions to grab their attention.
If you’re a business coach and your ideal client is a 35 year old man in Cork, you might choose to create carousel posts on Instagram with quick, easy to follow tips on how to change their lives and be more successful in the long run, especially if they have a young family.
If you’re a food blogger and your ideal client is a 63 year old woman in Seattle, you might create a series of posts on Facebook with longer, more detailed captions to educate her.
Do you see how people might be offering the exact same service but the way they present it and the platform they show up on is completely different?
If you know who your ICA is, you’ll have her or him in mind every time you post on social media, and you’ll know exactly who you’re speaking to.
Every time you ‘talk’ to your ICA, you’ll also attract people that are similar to your ICA or have something in common with them. The more you attract people who love your content, the more likely they’ll be to interact and engage, and the more you’ll be able to serve them and give them what they need.
Questions to ask yourself about your ICA:
What’s their name? How old are they? What do they do for a living?
Do they have kids? Are they single / married / divorced (…)?
Where do they live? Get specific!
What does a typical week look like for them?
Do they have pets?
What brands do they like?
Do they enjoy reading books? Which books?
Note: Have your Ideal Client in mind when deciding what to put into your (boss) bio on instagram!
How do you want your Ideal Client to describe you? Why should your ICA follow you? Who is your account for? Add a link to free gift / resource that your audience needs as special treat for your ICA.
What if everything you needed was already inside you?
Believe it or not… It's true.
You may not feel it yet, but imagine the possibilities if you started showing up as the person you wanted to be… today.
Consider this your permission to walk the walk and talk the talk even if you don’t think you’re ready.
Need ideas? Take the first step by sitting down and creating your own Ideal Client.
It’s often the little things that can make a BIG difference.
Want to learn more? I’m an alumni of Jasmine Star’s amazing course, SOS (Selling On Social) and I can’t thank her and her team enough for it. She’s the queen of social media and I highly recommend taking her course if you really want to understand social media and make money on it.
Talk to you soon, friend
Etta x